Privacy Policy
How TracFtech collects, uses and protects the personal data of people who visit this website or contact us. Last updated: October 30, 2026.
Who is responsible for your data
TracFtech, located at Av. Paulista, 2518, 4th floor, São Paulo – SP, Brazil, ZIP 01310-300, is the controller of the personal data processed on this website. For any privacy matter, email contato@tracftech.com.br.
What data we collect
- Contact form: name, email, company, phone, interest and the message you write. Only name and email are required.
- WhatsApp, phone and email: the information you share when you contact us directly.
- Browsing data, only with your consent: pages visited, clicks, traffic source, device type and cookie identifiers, collected by Google Analytics 4 (through Google Tag Manager), the Meta Pixel and the LinkedIn Insight Tag.
- Items required for the site to work: your cookie choice, stored in your browser, and a session cookie that prevents repeated form submissions.
Why we use data and on what legal basis
- To reply to messages and prepare proposals: pre-contractual steps and legitimate interest (article 7, items V and IX, of Brazil’s LGPD).
- To measure visits and ad performance: only with your consent (article 7, item I). If you decline, we do not use measurement or advertising cookies; Google Analytics may receive only cookieless signals, used for aggregate estimates.
- Security and abuse prevention, such as limiting automated form submissions: legitimate interest.
We do not sell personal data.
Who we share data with
We rely on providers that process data on our behalf:
- Hostoo: website and email hosting.
- Google: Google Tag Manager, Google Analytics 4, the Google Maps map on the homepage and YouTube videos, which only load when you click to watch.
- Meta: Meta Pixel (Facebook and Instagram).
- LinkedIn: LinkedIn Insight Tag.
- WhatsApp: when you choose to contact us there.
We may also share data when required by law or by an authority.
International transfers
Google, Meta and LinkedIn may store or process data outside Brazil. These transfers follow the safeguards set out in article 33 of the LGPD.
How long we keep data
Contact messages are kept for as long as needed to handle your request and maintain the business relationship, or for the period required by law. Browsing data follows the retention period set in each tool. Your cookie choice stays in your browser until you change it or clear your browsing data.
Cookies and how to change your choice
On your first visit, we show a notice so you can accept or decline measurement and advertising cookies. You can change your choice at any time with , in the footer of every page, or delete cookies in your browser settings.
Your rights
Under the LGPD (article 18), you may request confirmation that we process your data, access, correction, anonymization, blocking or deletion of unnecessary data, portability, information about who we share it with, and withdrawal of consent. Just email contato@tracftech.com.br. You may also file a complaint with Brazil’s data protection authority (ANPD).
Security
The website uses an encrypted connection (https), and we apply technical and administrative measures to protect data against unauthorized access, loss or misuse. If a relevant security incident occurs, we will notify the affected people and the ANPD as required by law.
Children and teenagers
This website is intended for businesses and adults and does not knowingly collect data from people under 18.
Changes to this policy
We may update this policy when we change our tools or how we handle data. The date of the latest update appears at the top of the page.